Here is a link to an article about facilities and getting customers to make it to the facilities to bring in revenue. In other words, keep them coming.
https://www.iaam.org/Facility_manager/Pages/2009_Jun_July/Feature_3.htm
This link provides information on how facilities are providing opportunities for customers to take advantage of discounts and offers, as well as events and happenings, to help keep the stadiums full or the facilities used.
Some things the article discusses is using social media to announce discounts for customers as well as announce events that are coming up. There are also websites created to advertise certain events and provide games or quick, fun activities to promote the event. Some venues are not discounting prices, they are discounting extras at events. Concessions can be sold as deals or discounted to allow more customers to purchase them. Some are even combining events and selling tickets at a discounted price if tickets are bought for multiple events. Entertainment is also being used during events to bring in a wider range of customers as well as bring in more numbers of customers.
Below you will find an article representing my ideas of what a company might incorporate to keep the revenue up in a down economy. I thought it was a great article and it gave me many ideas as to what I might do if I were running a business.
http://www.entrepreneur.com/trends/index.html
I searched for information and tips for running a business and keeping clientele during the recession. There was some valuable information that I thought would be beneficial for my business. I thought of ways that I could change it and incorporate it into a business such as a recreational facility.
There were some thoughts that came through my head that I thought were beneficial. I thought of a "Senior Citizen Day" and a "Pet Day". Many people in the area enjoy pets and there is a demand for making facilities dog friendly. I enjoy pets as well. Senior citizens spending has not decreased because of the recession. Much of the market is now finding ways to aim for the retired communities. If I could get them involved in my business as well, that would be great.
There was also information out there that indicated that consumers enjoy discounts. More and more discount stores sales are increasing. People are more interested in making a bargain that getting the best product available.
Some examples of things I might do would be to host a "Senior Citizen Day". A day of the week specifically targeted for senior citizens. There could be sporting activities created specifically for them. Staff could also put together entertainment for the senior citizens. Have music, skits, etc. targeted for the audience that run throughout the day.
People are very close to their pets near the Austin area as well. My company could plan outdoor activities to do that allow pets to get involved as well. Outdoor group walking activities, outdoor entertainment available while they are enjoying other animals, other different activities available for pets which could also include training activities.
Then there is the more obvious. Creating discounts. Many use social media to promote their business. Displaying discount options on Facebook or Twitter to get more people to look into the business. This also opens the opportunity for others to see what their friends and a strong number of the population are looking into so they can do the popular thing or be involved in something that a lot of other people are involved in.
