I saw some interesting things this week as I was researching some sports marketing and promotion ideas. There were a lot of interesting things out there.
One thing I found that was pretty cool and seemed to get a lot of followers was Bud Light's Gameday Rivals Ultimate Tailgater. There was a lot of involvement in the promotion and fans seemed to go all out to make sure they were apart of the contest. Bud Light's viewership was increased by 520% and was one of the most talked about brands on social media sites. The video below explains a little of the promotion and shows how involved fans were in the event.
Really, as a sports marketer, it is important to know your target market and understand what they like and want and using that to your advantage. When you know what is going on with your customers and what they want, you get results that are beneficial to your business. The article below briefly touches on these points above. The sports marketing blog post gives some good examples of how to make the most out of your marketing stragtegies.
http://www.sportsmarketing20.com/profiles/blogs/marketing-best-practices-for
Another example of some good marketing strategies are below. I saw yet another blog post that showed many videos and explained some information on how to promote a brand. Some of the more interesting ones were the way Converse was "re-energizing" their brand. A lot of businesses try to create a memorable experience for their customers. This one below shows how Converse gave away a pair of shoes, but allowed the experience to be just a little more than putting on the shoes.
McDonalds used this promotional idea to get additional customers. The following could also be used for sports fans to use in the stadium for fans to have a chance to get free concessions. There could also be balls used to get customers a chance to win autographed merchandise. There were also many other activities that were stated in the blog that could be used from the example below. Check out the video.
Let me know what you think and give me some more ideas as to what you think are the best practices in sports marketing and promotions.
